Measurable results from clients who invested in copy done properly.
Nantes fintech rewrote their hero and saw 180% more trial signups without changing traffic sources.
The product was strong. The copy was making it sound like every other financial platform. We rebuilt the hero, the feature descriptions, and the pricing page copy around what made the product genuinely different. Signup rate increased 180% in the first six weeks.
SaaS outreach sequence went from 4% to 14% reply rate after a full copy rewrite.
The existing sequence had good targeting and poor copy. The subject lines were too clever, the opening sentences explained the product instead of acknowledging the recipient, and the CTAs were friction-heavy. Six emails rewritten from scratch. Reply rate tripled.
Outdoor gear brand rewrote 40 product descriptions and saw a 27% overall conversion increase.
Product descriptions were functional but not persuasive. They listed specs without translating specs into reasons to buy. We rewrote forty SKUs with a consistent voice that matched the brand's identity and addressed the reader's actual decision criteria.
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